Selling a home doesn’t need to be stressful, but sometimes it can be a little uncomfortable. Finding the right combination of marketing and pricing is critical in today’s real estate market. Regardless of the type of property, it just takes one buyer. We offer a full service plan for our sellers complete with ongoing Competitive Market Analysis and marketing plan. It’s all about the team you have in place that will determine the success of the sale of your home. Just sticking a sign in the front yard is not enough. Constant Internet presence and “out-of-the-box” marketing tactics are what help sell the property. We have a partnership in this deal, we’re here to help!
While there are some things you can’t change (location, room size, etc.) there are some things you can. Even during the cold winter months, having your home spic-in-span and ready can give any buyer the comfort of your home. First, make sure the yard is ready, leaves picked up and bushes trimmed. If the exterior needs a little touch up paint, do it. Spend some time getting your home “Show Ready!” Keep the inside warm (especially during cold months) and clean. Keep dishes clear, counter tops clear and floors picked up. Nothing turns your buyers off more than dirty clothes or empty food containers all over the place.
We don’t suggesting that any agent who shows up at your doorstep to let them in, but try to be accommodating to buyers and their agents if they make an appointment. If the appointment is set, take a step out for an errand or go watch a movie. Buyer’s feel uneasy with a watchful seller nearby. We want to make the buyer’s feel welcomed and we want them to stay as long as they need. The thought is, the longer they stay, the better the chances we have.
Along with a warm, inviting home…pricing is a key component in getting the buyer into the home, in any type of market. Remember, they’ve shopped on-line first. Probably looked at hundreds of homes on the Internet and narrowed it down to a dozen or less. If you are in that group, you’ve offered a competitive pricing and good marketing to get them to come in.
Real Estate marketing has taken a new approach over the last 10-years. Internet Marketing is how 97% of your buyers find your home (according to 2017 NAR statistics). But, among the sea of homes on-line, there must be a way to make your property stick out. This is where we come in. We will be able to offer you a marketing plan that is tailored to your home. Great photos, video (tours and/or drone) fliers and other marketing options is sure to get the buyer’s attention. We also spend a bit of time marketing to the local real estate community!!
We tell our seller’s that the biggest headache is the constant feel of “living in a glass house”, meaning that you have to be on-call for the agent appointment and the house has to be clean at all times. This is a short inconvenience and well worth it when we get the offer.